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Property Management – The ABCs of Property Management

Monday, June 19th, 2017

With record-low home prices, many homeowners are deciding to rent out their property instead of putting it up for sale. This change in strategy for the future of their home may have created an unforeseen issue…property management.

You could now face new questions. Are there laws governing rental properties? Who is responsible for any repairs? How does one go about finding responsible tenants? These are all good questions, and one that can be answered by quality property managers. Here are a few things you should consider when thinking of hiring a property management company that I’ll refer to as the ABC’s of property management.

Ask – When seeking a property management company, ask questions to clear up any confusion you may have about the process.

  • How will they market your investment to achieve the best rental income and select qualified tenants?
  • Are they current on all the landlord-tenant codes and laws?
  • What procedures are in place for the collection and disbursement of monies owed?

Benefits – Consider the benefits to determine if hiring one is the right choice for you in your situation.

  • Reputable companies offer “peace of mind” to the owners while protecting their investment.
  • These managers serve as intermediaries to resolve any issues between owner and tenant before they become major headaches.
  • They can provide credible resources for maintenance of the home to guarantee professional work of any repairs needed.

Cost – Review your finances to see if the cost of hiring a manager fits into your budget.

  • Most companies charge between 8-10% of the monthly rent to cover their services depending on the extent of their involvement with your property.
  • Marketing of your rental (Newspaper ads, internet, posted signs) is usually covered by this fee.
  • The property manager will discuss any repairs that need to be made to the home and determine if the owner or tenant is responsible for covering those costs.

While these are just the basics when considering a property management company, this is vital information you need to familiarize yourself with to better understand the process. Before you hire someone, check to see if their services are in line with your expectations. If not, ask yourself if your expectations are too outrageous or if you need to seek a different company. Hiring a qualified property manager does not have to be a daunting task as long as you do your research ahead of time.

New Rules for Property Management Companies Performing Maintenance

Saturday, June 17th, 2017

EPA Requires Lead Certified Training

Effective April 22, 2010, federal law mandates that all contractors, home owners, and property managers performing restoration, repair and painting projects on rental properties must be certified and trained to follow specific work practices to prevent lead contamination. The requirement goes into effect when:

• The surface is greater than six square feet (2’x 3′) of wall space (This is a very small area).

• The residential property was built before 1978.

Property Management Companies, Rental Property Owners and Contractors Must Go Through Training.

Training programs, approved by the EPA, must be completed by everyone involved in the restoration, repair or painting project before anyone can begin work. The training leads to Lead Certification which must will then to be renewed every five years. The reason the training has been mandated is the risk to workers during remodeling work that they will be exposed to lead as fine dust particles escape into the air. The lead-laden air is breathed in, leading to many health problems including serious nervous system damage, memory loss, severe headaches, and countless other problems which can even result in death. At special risk are young children.

Why are Property Management Companies and Other Rental Property Owners having to Deal with Lead Issues?

Originally, lead was fused into paint to promote performance, resistance to moisture, mildew, and enhance durability. Due to a court case ruling in 1978, paint holding more than 0.06% (by weight of dried lead product) was banned for residential use in the United States. The US Consumer Product Safety Commission has since issued laws prohibiting the use of lead based paint on toys and furniture products in order to diminish the threat of lead poisoning in both adults and children. Trace amounts of lead may still be present in paint products today under this law.

Not Only Property Managers and Rental Property Owners Should be Concerned.

If you are aware of lead based paint in your home and plan on renovating or repainting, it is strongly encouraged that you take one of the EPA approved training programs. You will learn how to:

• Stabilize any deteriorating paint (i.e. paint chips) in a lead-safe manner
• Take precautions during your preparations that will reduce your exposure to lead. Lead poisoning remains a major environmental health concern. The EPA has devised a detailed list of guidelines to adhere to when working in an environment containing lead based paint.

What is the Impact of this Regulation on Renters?

If the apartment or house you are renting was built before 1978, your prospective landlord must provide you with the EPA certified document. Landlords are required to present this document to prospective buyers and renters of pre-1978 homes. These documents must also be shared with residents of properties where renovations will take place. Any property manager who cares about the well-being of his/her tenants will issue this documentation to all new tenants because “Protect Your Family From Lead in Your Home” contains valuable information applicable to a multitude of exposure sources not necessarily limited to the rental property.

Compliance to the EPA Lead Certification Requirement Should be Considered if You Hire a Property Management Company.

If your property ever needs maintenance, you want to know that the company you have hired will be able to make those repairs in a manner that complies with government regulations. You can also rest assured that your risk of facing litigation due to improper handling of a lead exposure situation. Hiring a company that stays up to date with all EPA laws & regulations, is one way to be assured your property is in safe hands. You also want to know that your property is being managed by a property management company that understands the importance of healthy living and takes pride in providing a safe housing environment for all of your valued residents.

Community Property Management and Your HOA

Friday, June 16th, 2017

Home owners associations are an integral part of maintaining your residential community. HOA’s assist residents in all aspects of community living. From making sure that all essential dues are paid to hiring the best contractors to keep the community in order, HOA’s insure that the residential community is safe and secure for all residents.

HOA’s are generally run by local residents within the community. Often, HOA staff are volunteers who wish to maintain a good standard of living for their families and neighbours at the cost of their own time. Volunteering time to help maintain their residential communities can often have some harsh implications for their family and home lives. It is not easy for most HOA workers to juggle their time between raising their family and having to commit their spare time to running their residential community.

Community property managers are able to take much of the strain of running a HOA from the residents and voluntary staff. Due to Hoa staff having separate careers and lives away from running the home owners association, community property managers are often employed to assist as a back up.

Community property management companies assist HOA’s in numerous ways. Primarily, HOA’s turn to experienced community property management companies to help handle the day to day running of a residential community. Community property management companies offer assistance with finding reputable maintenance teams to insure that common residential areas, such as pools and gardens are safe and well kept. They can also assist the HOA in finding other external contractors to insure that the needs of the residents are met. Additionally, community property management companies can help HOA’s collect all important fees and dues from other residents which go towards maintaining the community. This can specific function can help alleviate a lot of stress from HOA workers who might not want to upset their neighbors by asking directly for fees and dues to be paid.

Good community property management companies also offer training and seminars for the local HOA and residents. They provide education about maintaining the residential areas and offer guidance on how to run an effective home owners association. They can also help clarify any questions HOA’s might have with regards to local laws and by-laws within the area. This education can prevent a lot of misunderstanding or unintentional city code violations in the long run.

Hiring a good community property management company is extremely beneficial for any HOA. By employing a reputable community property management company to assist with the running of your home owners association, you can be sure that all of your communities needs are met. You can also be sure that having a professional eye looking over the HOA and its actions will insure that the HOA is run correctly.

Numerous communities and residential areas experience problems with their HOA committees. Mainly this is due to HOA members lacking experience or knowledge of exactly what it takes to run an effective and safe community HOA. Others face problems in knowing where the fees they pay to the HOA annually vanish to when they see little work in place to assist the residents. By employing a good community property management firm, home owners can be sure that their needs are met and that the hard earned money they submit is used to better the area in which they live.

Income Property Management Service and Home Maintenance

Wednesday, June 14th, 2017

If you are investing in income property, it is obvious that you expect a high return on investment. While it is possible to manage your income property on your own, hiring the services of an income property management company makes better sense. In order to understand the benefits of outsourcing income property management and home maintenance, it is important to understand what exactly such companies offer landlords.

Income property management services evaluate the property by taking photos of the interior and exterior while also telling you on whether or not there is need for any repair or cosmetic improvement. They also analyze the rental situation in the area, which is used to calculate the actual rent that you can get from that property.

Given that income properties are rented out, income property management services ensure that they are aware of all the clauses and conditions put forth by the owner, before actually advertising the property. These services also help in advertising the property and marketing it to tenants. They also help in identifying tenants, screening them, doing a background search on their rental history, credit history, income and identity as well as informing tenants that are turned down.

Once finalized, income property management services also help in drawing the lease agreement and ensuring that all agreements are properly executed. They also help ensure that both parties are in agreement with the clauses and conditions. Rent collection and enforcement of late fees, if any, is also a part of their services as are evictions and all legalities that govern it, if required. Property management services also help the owner in legal and financial issues along with ensuring that all inspections are duly completed and successful.

Home maintenance is another major part of income property management, where the management company ensures that the house is well maintained by employing the services of a maintenance crew. They also ensure that all crew provided for maintenance of home are well insured, bonded and licensed. In case of any repair work becoming necessary, it is their duty to ensure that they get it done through the appropriate contractor or handyman. Landscaping, removal of debris or trash, leaf and snow removal -all fall under their scope of work under home maintenance.

Similarly, when tenants move out of the property, then it is the duty of the income property management company to ensure that the property is returned to its original state as it was when it was rented out. Damages, if any, should be repaired, the costs of which are to be borne by the tenant, which is taken care of by such property management companies.

Given the wide range of tasks that are involved in an income property management service, it is undoubtedly the most advantageous service hired by owners of property. This way, the owners can actually lead a stress free life and have more freedom to look into the other aspects of their life. It is pertinent to note that these services are provided at a cost but given the benefits, it is really a small price, provided of course that you find a company that is trustworthy and efficient.

Benefits of Hiring a Property Manager

Monday, June 12th, 2017

If a property or home owner has an increasing number of properties, it is inevitable that a day will come when they ask, “Should I outsource the day-to-day operations of my enterprise to a property managers business?”

Deciding when to outsource and which company to hire is probably the most essential company choices a property proprietor could make. Select sensibly, and an proprietor will be compensated with the knowledge that arrives with liable property managers. Choose improperly, and an proprietor will be working harder after employing a property management company.

Regardless of whether an proprietor has one or one hundred properties, reflect upon whether they are prepared to employ a property management organization. Handing over the administration of property is definitely a major decision.

Benefits of Hiring a Property Management Organization

If a property owner decides that they’re incapable of properly manage their own property, it’s important to understand what side effects they ought to expect. Generally, a well run property managers company can yield these types of benefits for owners:

* Greater income. A property management company will be more experienced at advertising and marketing and generally has accessibility to more substantial pool of prospective tenants, meaning units typically stay vacant for reduced periods of time. A property managers company also has a greater understanding of the local rental prices, putting them capable of increase the quantity you can charge per property.

* A lot more free time. Obviously, once an proprietor hands over the obligation associated with taking care of its properties to a organization, they are going to possess extra time on their hands. Be thought of as the obvious – and enjoyable – advantage associated with hiring exterior help. The property management organization will become the owner’s one point of contact with regard to all issues related to their property, removing the need to juggle a number of different vendors and services. A property proprietor can additionally use this extra time to expand their portfolio and concentrate on developing the enterprise.

* Lowered primary costs. A property management organization is be able to perform preventative upkeep, reducing the immediate costs to the property owner. In addition, a management company will most likely have considerable understanding of local landlord/tenant laws, helping shield the owner from costly legal cases. One lawsuit avoided may pay for years of property management charges. Last but not least, the management company likely has more experience screening renters. This reduces vacancy rounds and damage from inadequately tested tenants.

PropertyWare – A Great Property Management Solution

Sunday, February 26th, 2017

ProWare offers great advantages for operating your multifamily and residential properties. Even for a single family home investor the tool offers great advantage. $20 per month covers up to the first 10 units. And with training available as pre-recorded videos on the web, you can get up and going for little more than the monthly charge. Perhaps more important, choosing ProWare is a great way to set yourself up to scale your property management capability.

I believe ProWare offers a great comprehensive set of features. However, from my perspective, some features are especially compelling for users who are considering a property management system. Specifically, consider the following:

  • ProWare’s web based service is available anytime anywhere. Literally, if you couldn’t afford a computer you can get started simply with the monthly fee for the management system. All you truly need is a handheld scanner and access to the Internet. Even a terminal at your local library could do the job. Perhaps just as positive, ProWare has a disaster recovery site, provides offsite data backup, and uses the industries leading data security and protection capability.
  • Cost stands out as a tremendous feature. You can implement ProWare for $20 per month and serve up to 10 units. The cost for 100 units is $125 per month and for 150 units is $175 or $1.00 per unit. In other words, almost any property can afford ProWare.
  • ProWare offers great add on modules. ProWare will support ACH, Debit charges, and credit card charges creating a fully web ready service capacity for your tenants through its EPay service. ProWare offers background and credit check and integration. ProWare offers integrated advertising management with the ability to upload property photos and to advertise on your website, via Craigslist and more.
  • ProWare integrates with Quickbooks. This means working with your accountant will likely be seamless and the cost contained.
  • ProWare allows scanning and attaching communication with residents, to or from vendors, from contractors, and more by allowing attaching documents to units, buildings, and much more.

ProWare offers a windows like interface that almost any employee, manager, or owner can become familiar with in a matter of days. In short order, you are able to meet your total management needs with a minimum infrastructure while you know you are supported by the very best network and data protection, security and support. As an investor a ProWare supported project can be relied upon. As an operator, the software will meet your every operational need.

Getting The Most From Your Investment: GO Zone Property Management Options

Saturday, February 18th, 2017

INTRODUCTION

In Part 1 of this series, we went over some of the basics for getting a tenant into your newly purchased GO Zone property. In this article, we will go into more details on the options you have for getting that tenant and, more importantly, starting that cash flow as soon as possible.

As you may remember, there is a lot involved with getting to that first rent check. All the marketing, potential tenant due diligence, and then management of the tenant after they get into the property can be very taxing on an individual.

RENTING FROM LONG DISTANCE

All the previous discussions are further complicated depending on how far you live from the property. Take it from me, trying to do all the lease-up work and property management yourself from a long distance is an all consuming task; one which I do not recommend to anyone who has other obligations (i.e. a life). More on this shortly.

PROFESSIONAL PROPERTY MANAGERS

Enter the professional Property Manager. Typically, a property manager gets paid for both the lease up of a property, and also on the management of the tenant once in the property. During the lease up, property managers spend very real dollars advertising the property and thus they typically can command a lease up fee. In many locations (both inside and outside of the GO Zone), this typically equates to a charge of 1/2 of the first month’s rent.

In addition, a management fee is also received by the property manager on a monthly basis and is a percentage of the monthly rent amount. For long term leases, this averages in the 10-12% range. Note that the actual management fee can vary widely depending upon the area where the property is located, the type of property, etc.

OPTION 1: DOING IT YOURSELF

If you are like the overwhelming majority of GO Zone investors, you most likely do not live near your GO Zone property. In this situation, as a property owner and a real estate investor you need to think hard about taking on the property management task yourself.

With the Internet, you may be tempted to do some of the marketing on your own. However, there still is the need for the local presence on the ground for showing the property to potential tenants, getting contracts and agreements in hands, reviewed and executed, and for knocking on the door when rent is late.

In addition, if you are new to real estate investing and new to rental properties, it is probably not a good idea to try this on your own from a distance. It is usually recommended that you try your hand at self property management in your own back yard first before even considering the task of doing this long distance.

OPTION 2: COMBO PLATTER 1

Here is the case where you would pay someone else to lease up your property, and then you manage the property yourself. For this, you may get a property manager, licensed professional or other lease-up specialist to go out and market your property, find a tenant, do the tenant screening, etc.

Unfortunately, not many professionals, rental managers, etc., want to do all this work and only get some of the front end funds. IF you can find someone to take on this portion of the front end business, you should really also consider the additional lease up time that may be required; especially if they are managing other similar properties where they also get a portion of the monthly rent that comes in.

The only time that this situation works well for all parties is if you know of a real estate professional (or other person) that already knows of a tenant and does not have an available property to put them in.

OPTION 3: COMBO PLATTER 2

In this case, you try your hand at doing the front end marketing and obtaining the tenant yourself. Similar to the above situation, You figure that you may be able to save on some front end marketing costs (i.e. 1/2 of the first month’s rent as the front end cost) if you can do it on your own.

However as previously mentioned, you not only need the local presence on the ground for the showing of the property and getting the tenant into contract, but there is still something to be said about meeting the (potential) tenant face to face as part of the screening and having someone who is geared up to do this on a day in and day out basis do this for you. The old expression of “Penny-Wise, Pound-Foolish” comes into play here.

OPTION 4: PAYING SOMEONE ELSE

As implied by the above, this is where you let someone else completely to the front end work, get the tenant into your property, and completely manage the tenant and the property for you. As someone who is and out of state real estate investor, this is the most common path you will likely go down.

From the GO Zone property point of view, you do want to have your hands in the pot some to make sure that you are involved in the management process. This may be as simple as working closely with your property manager on screening criteria, final approval of tenants (if outside of your normal criteria for screening), etc. Make sure, however, that you are very responsive in this situation as time is critical with getting someone into a property.

When you hire someone else to completely manage your property for you, you are typically signing an agreement with them (usually for at least 12-months) that spells out all the terms, fee schedule, services offered, payment/rent collection and the transfer of funds to you (after expenses, etc.).

OPTION 5: LEASEBACK WITH BUILDER (SEE NOTE)

Remember that this article series is about getting your GO Zone property rented as soon as possible and getting cash flowing into your pockets quickly. While this option is not really a property management solution in the traditional sense, it definitely solves the issue of rent-up times.

I will point out again (as I did in the first part of this series), that you should not run out and start getting properties that are offering lease back just on that merit alone. Remember that as an investor, the property still needs to stand on its own and “make sense” before a leaseback offer is even thrown on the table.

Some property owners and builders may throw a long-term leaseback into the deal to sweeten things up and make the overall sale attractive. You need to ask yourself, how will the property rent out without the leaseback? Is this a situation where a developer may have excess inventory on hand and is offering a leaseback on everything to make the sale (and adding it to the pricing as well)? So as an example, condos on the beach in the Mississippi Gulf Coast. Without the leaseback these do not seem like a very sound investment based on the strong competition from the casinos for short term rentals and given the fact that the Mississippi Gulf Coast is really not a hot beach destination. In this case a leaseback does not make sense.

In the case where a builder of single family homes has 1 or 2 model homes that they would like to build, use as a model home, and would also like to keep that off their builder’s line, then offering a 12-month (with additional options typically) leaseback while building out that phase of the community makes perfect sense. Here you would only need to convince yourself that the community is where you would like to invest in.

Advantages of this option, other than the obvious cash flow from day 1, is that you do not have to spend any funds on marketing fees or even on property management fees since you are dealing with the builder directly.

Another advantage of this option is that if your tenant (i.e. the builder) is also using this as a model home, you have built in marketing for a home sale once the builder is finished using it as a model.

SUMMARY

There are many different paths and options for you to consider when trying to rent out and manage your GO Zone property including:

  1. Doing it all yourself;
  2. Having someone else find a tenant and you manage;
  3. You find the tenant and have someone else manage;
  4. Have someone else do it all for you
  5. Find the right leaseback situation

Whichever path you go down, make sure that you do your homework before the property purchase.

In the next part of this series, the author goes over the key point of finding the right property management group to help you with getting someone in your GO Zone property fast.

Modernized Property Management Solution for Landlords

Saturday, February 11th, 2017

Renting out multiple apartments, homes, commercial spaces etc, always involves a number of tasks and property issues. It can be quite confusing to keep track of all the details if they are not handled in the right manner. Achieving this is no mean task, but if you have the right administrative package, you will be able to eliminate lot of hassles that come with property management. Whether you are a letting agent, a realtor or a property manager, you can now use a modernized tool to help you maintain accurate records of your property details at the click of a button and also ensuring that your are legally compliant with the property laws at all times.

Property Management Made Easy

Managing numerous residential and commercial properties the traditional way is not only cumbersome but very time consuming. After all, keeping track of payments, contract terms, maintenance, taxation, etc is no mean task and these cannot be avoided either. Most property owners either assign their property management tasks to letting agents or a local real estate agent who continues to use traditional methods of book keeping. This way of managing properties involves some amount of risk and as a property owner you may not have complete control. Therefore, to ensure complete safety and transparency in the way your property is managed, it is better to use certified administrative software to help you stay in control of all the dealings, payments and other highly essential tasks related to your property.

Choosing Property Application Software

Certified and completely self sufficient property application software can ensure hassle free administration of your real estate business. There are different types of software to purchase from. While some are simple and straight forward, others will require you to install several other programs. Choosing the right property manager software is important, as it can save lot of time and effort. Instead of choosing a program that requires more hands to maintain your real estate records, purchase a tailor made software that will meet your individual requirements. In this way, you will be able to look after your homes and offices without the hassle of having to integrate several programs.

Purchasing the Program

There are some good online companies that offer customized accounting solution for letting agents and landlords. The highly advanced property management software links seamlessly into sage accounts in simple layman way. As much as it is important to buy a tailor made program, it is important to purchase it from certified online vendors. Such companies offer professional support and training to help you maximize the benefits of using accounting software in your real estate management. Some companies offer trial packages and even money back guarantee on their products. This can be a good opportunity for you to explore the program options before you find the right solution.

Property Management Technology & Training is Improving Efficiency

Friday, February 3rd, 2017

Lots of people own properties that they rent out or sublet; management companies may own several properties that they rent out to entire cadres of customers, ranging from college students to people starting out their families in two and three bedroom apartments to rental homes. Atlanta Property Management is the best resource for discovering new possibilities.

Atlanta Property Management Technology has altered how property management is done, much the same way it’s altered every other aspect of modern American life. It started out with telephones and the ever so popular Rolodex, and then moved to spreadsheets to keep track of accounting issues. Later, cheap video cameras meant that on site security and premises control became much easier to arrange and coordinate, with video tape records replaced by digital video records and storage.

Now, the spread of pervasive networking, and changes in the fundamental communication parameters of all of these tools have altered the property management landscape again. What used to require sending bills or putting reminder notices in mailboxes has now been turned into automatic systems built off of conventional networking frameworks, and these technology & training options have made managing apartment complexes even less labor intensive.

With a properly arranged networked property management solution, you can have tenants (or board members) automatically notified when meetings are scheduled to take place; automatic funds withdrawals can help you handle the billing side of property management, and you can even use a hosted solution that will integrate the property’s web site with an online database to allow association members to put in requests for maintenance and repair issues.

On top of this, it’s also possible to monitor things like water bills for a series of units in an apartment complex, or unit by unit electricity usage, to see if there are potential problems down the road. There can also be a central, secure, repository for security data, from on site cameras and motion detectors, as well as logs for in-and-out access through a gate for a gated community. It’s not just the billing and record keeping that’s streamlined, but most aspects of property management that have changed dramatically with networked application development.

These even make selling a property easier (and give people buying a property a written ‘paper trail’ of ownership and maintenance done) which allows for fewer things to slip through the gaps on maintenance projects. Even better, the revolution in web distributed applications and data interchange mean that the technology and training side of this equation is minimal. It all builds off of interfaces that everyone’s familiar with, using web sites or cell phone applications; even iPhone applications exist to help with this. The nice part of this is that these applications are built not only to the specifications of management companies for property management, but they also take in the input of home owner associations boards to make sure that it meets all of the requirements of both sets of stake holders.

Holiday Home Property Management – How to Make the Most of the Internet

Thursday, January 26th, 2017

 Everyone knows that the Internet is transforming business in general but far fewer people know how to turn it to advantage for their own business.

In holiday home property management, the internet is changing the rules in all kinds of ways. Firstly, most people who are looking to find a holiday home look online first to research their options and get an idea of what kind of holiday homes are available and at what price, in their selected destination.

In fact, many businesses and even tourist boards no longer worry about printing expensive glossy brochures anymore – the action is all online these days!

UK industry research indicates that the internet is by far the largest single source of information when people are looking for holiday homes. So there is no question that your web presence is increasingly the most important element of your marketing.

Whether you decide to have your own website or you just have a page or two on a third party site,  it is vital to really focus on making sure your holiday home is presented in the best possible light. Always invest in the best photography you can afford. You should also consider adding additional features such as using video to make your holiday home stand out from the competition.

However, if only it were as simple as making sure the holiday home looks great on your website! In fact, internet marketing raises a whole host of other challenges It is all very well to have a great looking site, but what if nobody ever comes across it because it languishes somewhere on the 100th page of the search engine results when someone does a search on ‘holiday homes’ in a particular area? It is a sobering fact that  80% of people do not ever look beyond even the first page of search results.

So there has sprung up a whole new industry of search engine optimisation experts to help you rank at a high position on Google and the rest of the search engines. If it is simply not realistic to improve your ranking significantly in the ‘organic’ results, you can always consider a ‘pay per click’ campaign, where you effectively bid for the chance to appear in the sponsored links on the right hand side of the search results page. This is a practical and easily managed way of improving your visibility to your target group for a fixed budget.

It is also vital to offer online booking if at all possible. There are a huge number of options when it comes to software to allow you to provide this facility to prospective customers. With online bookings now accounting for roughly 20% of all holiday bookings in the UK  and growing fast – it would be short sighted  not to offer an online booking facility on your website. There are a whole range of IT solutions available to you at every price range, so you should take time to do some thorough research.

Another area that can provide rich returns is email marketing. Aim to build up a list of email addresses of previous customers and other people who may be interested in your holiday homes so that you can send them regular email newsletters in future, to keep your holiday homes top of mind and increase the chances of repeat bookings.

You can also save money and streamline the efficiency of your property management by using email to let guests know in advance about any holiday concierge services available to them, as well as the key holder services and cleaning services they can expect during their stay. This will increase customer satisfaction with your service and can also provide the opportunity for secondary sales.

The bottom line is that promoting your holiday home well on the Internet will certainly increase the return on your investment. You may not personally have the IT skills or knowledge of web marketing and search engine optimisation to be able to fulfil all the potential yourself. So do not be afraid to turn to experts for advice or assistance.  You will find that some of the better holiday home property management companies can also provide guidance and practical assistance. 

Or you could choose to make the time and effort to teach yourself what you need to know using the many excellent free resources available on the Internet.

Whichever route you take, it is vital to recognise that making full use of the Internet is no longer an optional extra – it should be the core strategy for anyone who is serious about property management and achieving a high yield on their investment.